6. Perform SEO (Search Engine Optimization) strategies.

It is essential to do SEO for any website today. This web marketing tactic will help you find your target market and drive visitors to your website. The basics of SEO include from finding the right keyword/s for your website. Usually, “long tail” keywords are more effective than the general or generic terms. So target the long tail keywords that are related to your website.

In addition, these keywords should be used as anchor text linking back to your website. Back linking is another SEO term that means collecting links that should be directed to your website. The more back links pointing to your website, the better you will rank on major search engines’ pages.

7. Consider Local Search Optimization.

Local Search Optimization is an area of SEO that emphasizes local SEO tactics. These would include optimizing your website for local search such as adding your website to Google Maps or Yahoo Local. You can also submit to local online classifieds to allow local visitors find your website.

8. Do Facebook marketing.

Facebook has become one of the best places to promote your business. You can easily start using Facebook by creating an account, adding interested friends, and posting updates about your business. Facebook has become very popular for business owners since it is a community-based website with networking capabilities. So when you post something on your wall, your post can be seen by your friends and their friends’ friends.

9. Create a version of your website on mobile.

With mobile devices increasingly in demand and 3G access everywhere, it is also practical to invest in creating a mobile version of your website. Mobile browsing is growing quickly and you need to target potential visitors who use mobile devices to access the Internet. Adding a mobile version of your website can be a low cost method to easily add additional traffic to your site.

10. Create a website for iPad browsing.

As of the writing of this post, over 3 million iPads have been sold. There are some things to keep in mind when designing for iPad visitors. Below are some quick tips for proper iPad web design:

• Be sure your site is viewable in a 1024 x 768 pixel display
• Resize your links to be sure they are visible
• Include hover effects to increase maximum usability for iPad users
• Stay away from Flash – the iPad doesn’t have it

To be continued…. Part 2 of 5

Read Part 1

Read Part 3

Read Part 4

Read Part 5