25 Tips For Creating A Great Website Part 4
16. CISP compliance.
CISP stands for Card Information Security Program, which is designed for all e-commerce websites that process or transmit credit cards data. There are certain standards to acquire CISP and they are available online. If you accept credit cards for any aspect of your business, you must be in compliance with CISP standards. Check with your website vendor or your merchant account provider to ensure your company is compliant. Large fines can be levied by law otherwise.
17. Pay-Per-Click advertising.
PPC or pay-per-click is a form of paid online advertising. There are tips to effectively come up with a successful PPC campaign and convert click-throughs to sales. Some effective PPC campaign tips include:
- bid for both broad and exact terms as much as possible
- be sure you include singular and plural forms of your keyword(s)
- separate your research on content and search data
18. Be sure you have a contact form on your website.
A contact form is very important especially when you are trying to sell something or acquire leads online. Be sure your contact form is easily found within your website. In most cases, a contact form page should be clearly labeled in your menu. Structure your contact form page or even your contact details via SEO so they appear visibly in search results.
19. Provide clear navigation on your website.
Navigation is something you should always consider when designing your website. First of all, make sure that the buttons and navigating systems are well laid out, meaning they are easily identifiable to users. All navigation should be visible from all web pages.
20. Get specific domain extensions for foreign websites.
Aside from the .com domain, you can make use of different country domains to let users know where your target market is located. Once again, your domain tells your location so if your website only targets visitors in your local country, it is good to use a local domain.
To be continued…. Part 4 of 5.