25 Tips for Creating a Great Website Part 5
21. Get quality hosting for your website.
Do not sacrifice your website in exchange for cheap hosting. For a business-class website, go for a host that will provide quality service as well as 99.99% uptime.
Cheap web hosting problems are usually about the downtime. If you have constant downtime due to your hosting service, your sales may be affected. Always use a quality hosting service.
22. Always include support for your website.
A great website as well as a great company can usually be determined by the quality of their customer support. Be sure that you have great support to assist your visitors with their questions. If your visitors are happy, they are more likely to become your regular customers and they can refer possible clients as well.
23. Make sure you get the right training.
A website should also be considered a part of managing your business. Besides hiring a team to work on your website and its content, you also have to know something about how it works. Most content management systems, such as WordPress are easy to learn and master.
24. Promote your website and business on LinkedIn.
LinkedIn is a business community-based social networking website. Since LinkedIn is focused on professionals, business to business oriented companies can gain valuable contacts. Be an active member of LinkedIn by communicating with business-related professionals, joining group discussions and also becoming active in LinkedIn answers.
25. Make full use of email marketing methods.
Email marketing is very powerful, especially when you want to build a list of your prospects to stay in touch with. Start with email marketing by having visitors subscribe to your website updates. You can send weekly or monthly e-newsletters to your subscribers with a goal to convince prospects to take the next step with you.
Remember that email marketing should not be about spamming. You should practice the etiquette of respecting your users’ privacy. Do not send emails to people who do not wish to receive them. Focus on those who are interested and maximize your email marketing method by sending quality and relevant content.
Part 5 of 5.